Senior Housing and Assisted Living

By Jody O’Donnell, SEO Manager, G5 Search Marketing

Many senior housing and living providers ask the million dollar question: Which directories are the best for me to sign up for?  The answer to the question should end “with regards to my SEO?”  

When developing your target list of directories, first establish a clear objective. Are you trying to get good, trusted citations from directories and improve the consistency with which search engines see your business information across the Web? Or are you trying to drive traffic directly to your website?

The first objective is back-linking while the latter is more about driving traffic and conversions.  This is an extremely important distinction. Deciding which is more important will point you to the best directories to accomplish your goal.

Many directories are built more for search engines than for human users.  It doesn’t take long to look at a directory and identify which audience they are targeting.  One tell-tale sign a directory is targeting search engines is how they list.  If they don’t use images or anything else to give a real live person more information about what your listing is, they are focusing on search engines. Search engine citation style directories will have your business information and little else, as illustrated by this example:

Directories that are more traffic driven sites generally have links back to the pages and have rich content for each listing. This can range from pictures to driving directions to operating hours, etc., as illustrated by this example:

Some of the best directories on the Internet are entirely free. There are various levels of time and effort you must commit to successfully take advantage of these directories. The commitment varies on a directory-by-directory basis.

The foremost free directory is DMOZ. This site gets a lot of credence from the search engines because it is well edited and has been around for a long time. It boasts a shocking PageRank of 8, a rating Google assigns to websites that shows authority based on a scale of 0 – 10. Some other general high quality free directories are business.com and Yahoo!.

The downside to a free directory is the application process and the data entry required. Denial is not uncommon, particularly for DMOZ. And be aware of paid directories that look to be the exact same as other directories. Search engines inherently give less credence to any links that cost money and are not specified in the HTML as a paid link.

There are many generic directories that cover varied industries across the Web. These are just general directories (not unlike the Yellow Pages) and may not be as valuable as finding one that is more specific to your industry. The more specific the directory, the more it can boost your SEO industry expertise.

It is much more valuable to optimize your website by finding a directory that aligns with your specific business. For example, if you have a website dealing with Assisted Living, you will want to find a directory that specializes as close to this industry as possible. A generic Senior Living or Senior Care directory, while still valuable, is not as valuable as a directory that deals just with Assisted Living. A more targeted directory will likely give a larger boost to your website SEO and citations because it is as close to your business as you can get. Listing your Assisted Living business in a directory for Defense Lawyers is probably not going to do much for you.

Directories can be helpful in getting good, accurate citations to your websites. They can also drive traffic and calls-to-action (phone numbers, brochure requests, etc.) for your communities. It takes time to research, time to apply and time to track your return. But it can increase your online profile, and thus your leads and potential business opportunities – making it worth the effort.

By Jody O’Donnell, SEO Manager, G5 Search Marketing

Ventas, Inc. (NYSE: VTR) released its results for first quarter 2010 that showed earnings fell to $52.6 million from $74.2 million a year earlier. Normalized Funds From Operations (“FFO”) for the quarter ended March 31, 2010 increased 9.9 percent to $105.2 million, from $95.7 million for the comparable 2009 period.  Average occupancy rates increased to 88.4% from 88.3% and saw the performance on the company’s portfolio of Sunrise Senior Living Properties improve.  Ventas saw a  10.9 percent improvement in NOI which was due to a 4.8 percent increase in average daily rate, a 170 basis point improvement in margin and a ten basis point increase in occupancy.

“Ventas experienced another quarter of strong and growing cash flows, along with continued improving fundamentals in our portfolio of diversified assets,” Ventas Chairman, President and Chief Executive Officer Debra A. Cafaro said. “We intend to use our financial strength and resources to execute our growth and diversification strategy in 2010.”

Ventas Q1 2010 earnings release

The Hebrew Home at Riverdale announced that it has joined the NewYork-Presbyterian Healthcare System as an affiliate member which reinforces and builds on the long term relationship between The Hebrew Home and NewYork-Presbyterian Hospital.  Located on 19 acres along the Hudson River in the Riverdale section of the Bronx, The Hebrew Home encompasses a comprehensive array of continuing care services including a skilled nursing facility with 870 beds and 134 indepdent senior living apartments on the main campus.  Besides its onsite services, Hebrew Home’s ElderServe Homecare, providing traditional and long-term home healthcare programs for residents of Manhattan, Bronx, Brooklyn, Queens and lower Westchester counties.

"The Hebrew Home is very excited about establishing a partnership with NewYork-Presbyterian Healthcare System," says Daniel Reingold, President and CEO of The Hebrew Home at Riverdale. "This relationship will help further create a seamless, efficient and superb continuum of care for New York’s senior population."

Additionally, a 40-unit assisted living program now being created within the existing infrastructure of The Hebrew Home at Riverdale, adding another level of care to its continuum at an affordable cost to those in need, including benefit Medicaid eligible seniors and victims of elder abuse residing in the community. The assisted living program has been made possible by an $8.27 million grant from the New York State Department of Health, the largest grant in Hebrew Home history. The grant comes under the HEAL (Healthcare Efficiency and Affordability Law) 12 Program, which seeks "right-sizing" by long-term care facilities.

"For more than a decade, NewYork-Presbyterian has had a close clinical and programmatic relationship with The Hebrew Home at Riverdale," says Herbert Pardes, MD, President and CEO of NewYork-Presbyterian Hospital and Healthcare System. "

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It is not a police officer’s sole responsibility to watch over the people of the state, but everyone should also take care of themselves and make sure that no one can put them in a dangerous situation. For that, you don’t need anything else except that information that is contained in those files that are stored by your state. All you need to do is to go through those documents which will reveal a lot of necessary details regarding that person that you need to check on. To cite an example, Indiana Arrest Records is now made public information for the people of Indiana to make use of.

You’ll never be more confident that you’re safe unless you get hold of all the important information that is contained in these arrest records. Along with your confidence is the assurance that those sleepless nights will soon be over and peace of mind will be in place. There are many reasons why you must search for these files too. To enumerate, this information is useful in investigating someone who seems to be suspicious, or you may want to double-check on the identity of your kid’s future nanny, or probably take a last look at all the facts about your future spouse to avoid any regrets afterwards.

Long before the Internet was known, the common way in which people search for Indiana Criminal Records is by going through the government offices. That way, people are able to get hold of those important official public records. However, the problem with that process is it’s not at all friendly to deal with since it consumes a lot of your time and effort to wait on queue for the processing of your request. Therefore, if you have a lot of things to do in your every day and you don’t have the patience to wait, then don’t even think of searching through this traditional way.

But wait, here comes the good news for you. This time, no more hassles, no more time-consuming process because the information that you desire is now stored in those various databases online. Thus, it guarantees convenience and immediacy of results. Aside from that, you also don’t have to worry over going beyond the rules and regulations of the state anymore since you’re no longer doing it through them, plus you have saved a lot of time for good. All you have to prepare when you search online are some important details about the person which include his full name, and the date when he was born.

Your main motivation for searching this Public Arrest Records should be yours and your loved ones’ safety. It is true that crime rate is now getting higher, but you don’t have to worry if you have armed yourself with enough information that will be of great help in safeguarding you from the hands of those criminals who are just in the surroundings. By going online, you don’t have to leave the investigation of someone to a law enforcer or a police man because you definitely can do it yourself already.

It is most likely known to everyone already that retrieving these files online can be done either free-of-charge or with a minimal fee. The choice is yours to make now. As for the record, paid service providers are famous for being able to produce high professional standards. With this, the result that you’ll be expecting is produced in just few minutes, without compromising its high-quality. It’s truly worth every penny you’ve spent plus the best record providers won’t charge you anything if nothing came up from your search.

If you are in the market for Arrest Records Indiana, visit us at Public Arrest Records for specialist information about them. Also learn about marriage records over different states nationwide and Florida’s other public records.

Saving for retirement is one of those things that individuals put off for too long or begin at an early age. If you want to be comfy during retirement, you must start investing in your financial future now. There are a number of various ways to save and invest money. Find something that is manageable, that you understand, and you are on the right path.

Savings accounts are probably the easiest to manage and understand. You give you money to the bank, of your choice, and you slowly earn interest on that money. The more money you have, the more money you earn. Before opening a savings account, look into various banks. Determine minimum balance, minimum monthly deposit, and interest rates prior to making any decisions.

Another option would be a CD or Certificate of Deposit. This works similarly to a savings account. You typically have a minimum opening deposit along with an interest rate that may be introductory, but typically lasts the life of the CD. This form of savings account is actually locked down for certain periods of time, dependent upon what you choose. They also have higher interest rates for longer terms.

There are numerous different types of CDs out there, but let’s talk about the details of two to give you a better idea of what they are. Say you have an option between a 6-month CD that requires an opening balance of $500 with an interest rate of 1.25% and a 1-year CD that requires an opening balance of $1,000 with an interest rate of 1.30%. Which one is better? Obviously the second, but depending on your current financial situation, the first might be a more viable option.

The time period, on CDs, simply means that you cannot touch that money for that length of time. Therefore, the CD you choose will be based on your need to have access to that money over certain lengths of time. The longer CDs are usually more beneficial, but many individuals simply cannot put this money off to the side for that long. Either way, there are options to fit everyone’s current financial situation; options that will increase financial stability in the future.

Another, maybe more common, solution is a 401k plan. These plans are offered by most companies, and are a great opportunity for employees. You typically are allowed to deposit up to a certain percentage of your salary. The company then, usually, matches up to a certain percentage of your donations. The money that you put aside is before taxes so you are not only saving for your future, but are helping yourself in the present too.

401k plans are not to be touched until you reach the age of 65 and are governed by the IRS. What this means is that you will pay a penalty, and taxes, if you withdraw your funds before the age of 65. You can borrow against your plan, but not withdraw.

When it comes to saving for retirement, the world is your oyster, so-to-say. Take a look at your options and find something you can afford and that is easy for you to manage. The easier it is to manage, the more likely you are to be active in your retirement savings plan.

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