How To Assure That Prospects Are Buying From You – 3 Critical Tips
It’s important to make sure that prospects are buying from you instead of somebody else. I’ll bet that sometime a salesperson has used hard sell tricks on you. There’s a way to protect against that. Here you’ll see three basic ways to sell efficiently. This will lead to a situation of less tension between you and the prospect and leave both parties satisfied.
There are reasons that I can make these claims. I’ve had formal experience at both selling Audis, BMWs and Porsches and asking for sizable donations for nonprofit causes. Please understand that selling these cars is not the same as the stereotyped image of car sales. I did it in a way that consistently gained outstanding customer satisfaction reviews. And on the nonprofit front, I’ve raised millions of dollars in ways that created win-win situations. One savvy, sophisticated prospect of whom I asked $50,000 insisted on donating $150,000 instead; it’s fair to say this doesn’t happen very often. There are things in common between sales of fine cars and asking for nonprofit donations.
* You have to know where the prospective customer is coming from. The way to do this is to imagine yourself in his/her shoes and learn what the motivating factors are. This applies in both private sector sales such as cars and the fundraising practiced in nonprofit settings. You have to help the prospects see and feel that what you are asking of them, so that they’ll feel good about following your advice and realize that in the case of nonprofit donations the larger community will enjoy the benefits of the donation as well. This mutually fulfilling process sets you up for greater future success as word spreads in your favor.
* Explain benefits over features. When I assisted prospective customers, I was enthusiastic and my product knowledge made it easy for me to do this. Don’t just say to the customer that the vehicle has a certain feature. Make absolutely sure that you point out the good thing that the feature will provide and how it will help satisfy a need or fulfill a desire. Real enthusiasm and rock-solid product knowledge provide a great way to help buyers or donors. Manufacturers go to a lot of expense to equip the sales force to deal with the features-vs.-benefits relationship. For the nonprofit sector, painting a picture of why and how the cause will provide benefits to the community and to the prospective donor himself, instead of simply describing (i.e. listing the features of) the desired outcome, got much better results. Conveying benefits in lieu of features is always the better way to go.
* You must have faith in what you are promoting; if you don’t, you should find something else to do. I’m a heavy duty car nut and track-driving enthusiast. This naturally equipped me to relate my own experiences on the track to Porsche, BMW and Audi prospects; this was exciting to them and enhanced my own credibility. My enthusiastic anecdotes were genuine. Liking what I did proved to be very successful.
All of my observations and suggestions are based on my own experiences. Here some words from other experts that are compatible with what I’ve learned:
See this from Wikipedia: http://en.wikipedia.org/wiki/Customer_experience
See what a management consultant offers on this topic: http://www.ventes-marketing.com/References/Exploitation de la loyaute/eLoyalty/Customer Connections.pdf
Bill Reichardt helps people earn home-based, online income, whether they are entrepreneurs, housewives, seniors or retirees. Get valuable free information about making sure that prospects are buying from you.
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