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The Christmas sales season is a very important time for any retailer. As much as 40% of annual sales returns can be achieved in the few weeks leading up to Christmas. For Amazon, the 2009 Christmas period was an extremely important period, for a variety of reasons over and above the normal sales surge.

The Kindle 2.0 e-book reader, released in February of 2009, and which had already proved itself to be a massively successful product for Amazon, became the online retail giant’s number one selling, most gifted and most wished for product ever. It has been Amazon’s top selling product ever since.

Amazon actually sold more Kindle books than traditional printed books for the first time ever on Christmas day of 2009. This would almost certainly have been influenced by those lucky people who received a Kindle as a Christmas gift trying out their Kindles by logging on to the Amazon website and downloading one or two Kindle books. Many of these would almost certainly have been free Kindle books (there are 1.8 million of these available).

Even so, it was still an important milestone for Amazon and a sign of things to come. At the moment, Amazon regularly sells more Kindle books than hardcover books – by a factor of 180 to 100. In all probability, it will just be a matter of time before Kindle books are outselling the paperback editions as well.

In the autumn of 2010, Amazon launched their upgraded Kindle 3 reader. There were a variety of technical improvements – including extra memory (enough space for 3,500 Kindle books), an improved e-ink technology display with sharper contrast and a smaller and lighter casing. The new, entry level Kindle – which can be yours for just $ 139 – was also revealed. For another $ 50 you can get hold of the Wi-Fi plus 3G model – which is still significantly cheaper than the original $ 359 launch price of the Kindle 2.0.

With a $ 139 entry level price the Kindle is pretty close to being an impulse buy for many. You could pay quite a bit more for something such as a mobile phone or a mid level mp3 player!

Despite the launch of the Apple iPad – predicted to be a “Kindle Killer” by many business analysts – the Kindle 3 quickly went on to become the fastest selling Kindle to date. Amazon sold out of Kindles – for the umpteenth time – and customers faced a wait of up to five weeks before their reader could be delivered.

The Kindle had already established itself as the market leading e-book reader. The upgraded Kindle 3 simply increased the gap between the Kindle and the chasing pack. The fact that the Kindle’s only genuinely credible competitor is a versatile tablet computer which costs over three times the price of the Kindle tells a story in itself.

Amazon will certainly not be counting their chickens before they’re hatched – but they must surely be anticipating that their new, enhanced Kindle will provide them with another set of record breaking sales figures this festive season. It will be interesting to see whether or not Amazon run out of Kindles again in the run up to Christmas. Customers are limited to a maximum of three Kindles each right now – a clear indication of Amazon’s confidence in their number one reader. It looks set to be another Kindle Christmas in 2010.

Discover the Amazon Kindle 3 for yourself. It’s the future of reading – electronic textbooks are already here.

In case you are a writer or wish to encourage something, the easiest way to achieve that is to write your own ebook and sell it on the internet. Today understanding how to make ebooks is incredibly easy to carry out. One of the first things that you will have to have is a home computer and a word processing system on which to create your document. There are many word processing programs obtainable, and some will help you quickly turn your document into a publishable ebook format, for instance a PDF.

Additionally, you will have to compose this article first before making your ebook. This content has to be pleasing and not just a rehash of what went before. Once you’ve done that, then your next step in learning steps to make ebooks would be to totally proof read it and make sure there are no spelling errors or even grammatical errors even before you think of publishing your book to the internet.

Nonetheless, writing well is key here to make ebooks that sell like hotcakes. You need good content and if you want pictures, be sure that you have good clear pictures with all of permissions cleared if you use a picture that belongs to somebody else. Then you will be equipped for several other steps that will be included in creating your own ebook for sale on the net.

When this is accomplished, there are several software programs that can help to complete your ebook and have it prepared for publication. At times known as ebook compilers, these programs will vary with price and features and you should read reviews and compare features prior to making a selection. You may decide to accept something as simple as a PDF format for your final document, if you think you truly need services like copyright or password protection for your files.

Your final concept for learning how to make ebooks is merely this, make certain you have all that you need to not only create an ebook but also a place to sell it and promote it. You need to also know how to do these things to be able to produce a profit together with your ebooks. You need to know how to promote it as well as having a place for publishing and selling your ebook. There are various solutions to promote your ebooks, such as through affiliate programs or via e-mail marketing. Using a website of your own so that you can sell your ebook on it is one possibility of course, but then you will need a payment processing system and be prepared to manage all refunds and questions yourself.

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